EmmaCoochin

I’ve never really stayed in one lane, and I’ve stopped apologising for it.

I grew up in western NSW, learned to hustle in Dubbo, then spent years chasing opportunity through Sydney, Melbourne, Brisbane, and back again. Along the way I ran national fashion events backstage at Pronto Productions, managed TV and Radio accounts at Austero and Fairfax, produced PayPal hackathons across Australasia, grew LaunchVic’s community by 300% in a year, and founded more businesses than I care to count, including a lipstick label I started in my kitchen trying to recreate a discontinued Mac shade.

I’ve always believed that marketing, business and creativity are the same thing. You’re just solving different problems.

At some point, the cities stopped making sense. I swapped the city for Central Queensland, traded the commute for three ex-racehorses and a paddock, and built something that actually fits the life I want to live.

These days, I run Clermont Digital with my partner Steve from our off-grid property outside Clermont, serve as CMO for AERIS, and work alongside The Lekker Agency. I retrain ex-racehorses, grow our own vegetables, and share the property with two rescue cats, nine chooks, a budgie, a pig dog who has never hunted anything in her life, and a Pomeranian who is unambiguously in charge of all of us, including the pig dog, who sleeps next to my desk while the Pomeranian rules from underneath it.

None of that is curated. It’s just my life, and that’s exactly the point.